01 · TRAVEL & MICE

Two-track Korea travel operations for FIT and GROUP.

Digital concierge and booking connections for independent travelers; DMC, MICE and purpose-travel operations for groups. Travel is SR International’s priority growth division.

Core Services

01

FIT information, Chinese/AI concierge and booking connections

02

Group travel and corporate/institutional purpose visits

03

Hotel, transport, guide, event, CS and settlement operations

04

Beauty, wellness, industry and regional travel products

Projects

01

Visit Korea FIT

visitkorea.sr-kc.com

Digital concierge connecting discovery, Chinese consultation, partner booking and local support.

02

Longxiang Korea

longxiang.sr-kc.com

Group/MICE model scaling from 50–100 pilot guests to 300–500 multi-wave operations and a cumulative 2,000-person target.

Revenue Model

Commercial Model

01Planning fees
02Per-person operating fees
03Supply margin
04Affiliate/booking commission
05B2B events and follow-on projects