KOREA–CHINA CROSS-BORDER OPERATIONS
Four operating divisions—Travel, Market Entry, Commerce & IP, and Project Operations—connect market discovery with contracts, mobility, transactions, and local delivery.
01 · BUSINESS DIVISIONS
SR International specializes market entry, mobility, transactions and operations while connecting them as one client journey.
FIT · Group · Korea DMC
Two-track inbound operations for Chinese FIT and groups, expanding into institutional purpose travel and MICE.
Strategy · Matching · PMO
Market validation, partner sourcing, negotiation, deal structuring and operating PMO for Korea–China market entry.
Trade · Distribution · K-Bridge
Turning product, brand and IP demand into mandates, RFQs, distribution, live commerce and transactions.
Operations · Data · Automation
Single-PMO coordination across partners, supported by field operations, CRM, dashboards and workflow automation.
Corporate Documents
02 · TRAVEL GROWTH ENGINE
Travel is the lead growth engine: two independent inbound channels acquire Chinese travelers, then connect them to advisory, commerce, and project operations.
FIT · INDIVIDUAL
韩游管家 · 路友 / Robeot
A Chinese-first digital concierge that connects discovery, consultation, booking, mobility and local support for independent travelers.
GROUP · MICE
SR Korea DMC · Group Operations
Korea-side DMC and operating layer for Chinese group travel, corporate and institutional visits, cultural exchange and MICE.
Traveler acquisition → purpose experiences → B2B consultation → distribution → market entry and repeat visits
03 · PROJECT PORTFOLIO
We distinguish executed, active, negotiated and MVP-stage projects to show both proven delivery and the next growth pipeline.
Travel & MICE
VALIDATION
A Chinese inbound program combining tourism, corporate visits and MICE, phased from a 50–100 pilot toward a cumulative 2,000-person target.
Travel & MICE
BUILD / LAUNCH
Digitizing information, consultation, partner booking and local support for Chinese FIT through visitkorea.sr-kc.com.
Market Entry
EXECUTED / FOLLOW-UP
Business and institutional meetings plus follow-up China entry advisory around Hainan FTP policy, industry and healthcare hubs.
Market Entry
PROPOSAL / NEGOTIATION
Integrated product, growth, CS, payment and compliance PMO proposal for a Chinese OTA entering Korea.
Travel & MICE
EXECUTED
Supported an approximately 70-person China industry visit and enterprise matching program related to Seoul National and Jeonbuk National universities.
Commerce & IP
ONGOING
An exchange project connecting Korean partner sourcing, proposals, documentation, meetings and follow-on joint business through a formal collaboration structure.
Commerce & IP
MVP
Transaction infrastructure standardizing demand, mandates, evidence and deal-room processes for Korea–China brand/IP opportunities.
Commerce & IP
ONGOING
China live-commerce market entry, memory IC and industrial-product RFQs, supplier sourcing and commercial negotiation.
Operations & Digital
PLANNING / MVP
Manufacturing PMO combining foreign workforce, visa, housing and field operations with an operating dashboard.
Business inquiry
Tell us where you need support—market entry, partner coordination, field programs, or materials—and we will review a practical consultation scope.
Clarify the next action for your current stage
Share the goal, timeline, target market, and available materials. We will review what research, documentation, or meeting support is appropriate.
Contact SR International
Briefly share the company or project goal, timing, and support you need; we will review and respond.
We respond after reviewing the inquiry.