01 · BEFORE
Where the project was constrained
EVIDENCE, NOT PORTFOLIO
We show what changed after SR entered the project.
A case should show Before → Mission → Execution → Market Action → Verified Evidence—not just a list of activities.
BEFORE
What constraint existed
SR ROLE
What SR actually owned
VERIFIED EVIDENCE
What can be independently verified
EVIDENCE TRACE
Situation → Mission → Execution → Outputs → Market Action → Result → Public Evidence
02 · SR ROLE
What SR actually owned
03 · MARKET ACTION
What moved in the real market
04 · VERIFIED EVIDENCE
What can be independently verified
PROJECT ATLAS
Real projects. Clear roles. Verifiable execution.
A portfolio of business development, market entry, operations and digital work involving SR International Inc. Selected case studies show the situation, mission, execution, outputs, market action, results and disclosure of public evidence.
SELECTED CASE STUDIES
Not just what we did—what changed and what evidence remains.
Situation → Mission → Execution → Outputs → Market Action → Result → Public Evidence
CASE 01→
VEO90 · COMMERCIALIZATION
S&D · Industrial Commercialization
ACTIVE · CLIENT COMMERCIALIZATION
A manufacturing-commercialization engagement that turns technical capabilities, products and references into a practical sales system, then connects digital sales assets, new-market business development and funding/R&D pathways.
Open case study 1CASE 02→
CHINA ENTRY · FIELD PMO
Hainan FTP Business Program
FIELD PROGRAM EXECUTED
A field-driven China-entry program that uses Hainan Free Trade Port policy, industry, healthcare and distribution touchpoints to test a market-entry thesis and turn meetings into follow-on business paths.
Open case study 2CASE 03→
SERVICE · DIGITAL BUILD
StayCare · Sejoong Law Firm
PUBLIC SERVICE DELIVERED
A service-architecture engagement that reorganized immigration and foreign-resident legal expertise into a clearer customer journey and public digital service experience.
Open case study 301 · CLIENT PROJECTS
CLIENT PROJECTS
Execution work for client growth, market-entry and commercialization missions
INDUSTRIAL COMMERCIALIZATION
S&D · Industrial Commercialization
A manufacturing commercialization engagement that restructures technology, products and references into a clearer sales narrative and connects digital assets, overseas business and new-business execution.
SR ROLE
SR International · commercial repositioning / sales assets / new-business execution
EXECUTION MAP
Technical Capability → Commercial Positioning → Case / Sales Assets → New-market BD → Funding / R&D Linkage
EVIDENCE / WHAT CHANGED
Product/reference positioning, case structure, sales-oriented digital assets and overseas-business roadmap organized into one commercialization system.
CROSS-BORDER MARKET ENTRY
Hainan FTP Business Program
A field-driven program that tests China-entry models for Korean companies through Hainan FTP policy, industry, healthcare and distribution nodes.
SR ROLE
SR International · Korea-side execution / market-entry PMO
EXECUTION MAP
WHY HAINAN → Applicability Review → Institutional / Partner Meetings → Distribution / JV / Investment Path → Follow-up
EVIDENCE / WHAT CHANGED
China-entry logic, institutional/industry/healthcare/distribution touchpoints, meeting agendas and follow-up actions organized into a field program.
CLIENT CONSULTING
StayCare · Sejoong Law Firm
A consulting engagement that structures Sejoong Law Firm’s foreigner and immigration expertise into a clearer service model and digital customer experience.
SR ROLE
SR International · service and business architecture consulting
EXECUTION MAP
Service Architecture → Customer Journey → Consultation Conversion UX → Information Architecture → Digital Touchpoints
EVIDENCE / WHAT CHANGED
Complex immigration/legal information reorganized around customer journey and consultation conversion, then implemented in the public StayCare experience.
HEALTHCARE / CHINA EXPANSION
Healthcare China Expansion
A China-expansion engagement for a Korean healthcare company, connecting investment, medical services, production, distribution, industry zones and institutional cooperation into one execution path.
SR ROLE
SR International · China market entry / institutional and partner PMO
EXECUTION MAP
Opportunity Thesis → Stakeholder Map → Institutional / Hospital Meetings → Production / Distribution / Investment Path → Follow-up
EVIDENCE / WHAT CHANGED
Multiple institutions, companies and hospitals structured into a stakeholder map, with meetings, agendas and follow-up opportunities connected into one deal map.
OTA / KOREA ENTRY
HopeGoo · Korea Market Entry
A business-development engagement structuring hotel, tourism, payment and marketing partners into a Korea-entry operating and partnership model for a Chinese OTA.
SR ROLE
SR International · Korea-entry business architecture / partner consortium planning
EXECUTION MAP
Korea Entry Thesis → Partner Consortium → Hotel / Tourism / Payment / Marketing Roles → Proposal → Partner Outreach
EVIDENCE / WHAT CHANGED
Korea-entry proposition, partner universe, consortium roles and business flow structured into a partner-ready proposal.
INDUSTRIAL OPERATIONS
WorkOps / CGL Operations
An industrial-operations engagement structuring workforce, shifts, roles, operating period and execution cost into an actionable operating plan.
SR ROLE
SR International · workforce and operating model / project execution structure
EXECUTION MAP
Workforce Model → Shift / Role Design → Cost & Scope → Mobilization Plan → Operating Checklist
EVIDENCE / WHAT CHANGED
Headcount, shift structure, role allocation, six-month execution scope and pre-operation requirements translated into an operating plan.
KOREA MARKET ENTRY / ODI
Cross-border Korea Entry
A Korea-entry engagement structuring investment route, entity setup, office, responsible person, timeline and Korea-side execution for a cross-border investment path.
SR ROLE
SR International · Korea entity-entry structure / execution PMO
EXECUTION MAP
Investment Route → Entity / Office Requirements → Korea-side Checklist → Timeline → Advisory / Partner Coordination
EVIDENCE / WHAT CHANGED
Investment route, setup assumptions, Korea-side preparation, timeline and decision questions converted into an executable consulting scope.
B2B RFQ / DEAL SUPPORT
Industrial RFQ & Deal Support
Structuring industrial demand such as semiconductor/electronic components into RFQs around specification, volume, price, Incoterms and transaction terms, then supporting Korea–China counterpart execution.
SR ROLE
SR International · B2B RFQ structuring / deal support
EXECUTION MAP
Demand Intake → Specification / Volume → RFQ → Supplier / Buyer Validation → Commercial Terms → Follow-up
EVIDENCE / WHAT CHANGED
Unstructured buyer requests converted into formal RFQs, proposal materials and meeting checklists to improve transaction validation.
02 · OPERATING PROJECTS
OPERATING PROJECTS
Projects where SR International directly participates in operations, distribution or market execution
DISTRIBUTION / COMMERCE
JELATONIN · AP309
Connecting brand site, checkout, order operations and fulfillment into one commercial flow for JELATONIN distribution and sales.
SR ROLE
SR International · distribution and commerce execution under a distributorship agreement
EXECUTION MAP
Distribution Model → Commerce Site → Checkout → Ops Console → Fulfillment / 3PL → Validation
EVIDENCE / WHAT CHANGED
Under a distributorship agreement, the sales site, checkout flow, operations console and fulfillment structure were built into one commerce stack.
TRAVEL PLATFORM / FIT
Visit Korea
A Chinese-first FIT operating channel connecting Korea travel discovery, consultation, partner booking and local usage.
SR ROLE
SR International · business/operations · Lolovely Software · development
EXECUTION MAP
Traveler Journey → Local Content → Partner Ecosystem → Booking Connection → Local Support → Growth Ops
EVIDENCE / WHAT CHANGED
Chinese-first travel information, partner connection, consultation and local-support journey productized into an operating channel.
GROUP / BUSINESS / MICE
Longxiang Korea
Korea-side itinerary, supply-chain and field operations for Chinese group travel, corporate/institutional visits, cultural exchange and MICE.
SR ROLE
SR International · Korea-side DMC / Operations
EXECUTION MAP
Program Design → Supplier Coordination → Hotel / Vehicle / Guide → Field PMO → CS / Settlement
EVIDENCE / WHAT CHANGED
Program design, hotel/vehicle/guide supply chain, corporate/institutional visits and field PMO organized into one Korea-side operating system.
IP / DEAL INFRASTRUCTURE
K-Bridge Partner · SR-Link
A platform project that structures K-Content demand and IP data, then standardizes transaction readiness through matching, evidence and Deal Room workflows.
SR ROLE
SR International · business/deal architecture · Lolovely Software · development
EXECUTION MAP
Demand Brief → IP Profile → Matching → Evidence Vault → Deal Room → Compliance / Settlement
EVIDENCE / WHAT CHANGED
Demand Brief, IP Profile, Evidence Vault and Deal Room workflows built into a transaction-readiness interface and business introduction.
03 · VENTURE / PRODUCT
VENTURE / PRODUCT
Projects that turn recurring business problems into digital products and market validation
VENTURE / PLATFORM
PopupLink
A platform connecting sellers and operators to popup, market, festival booth and food-truck opportunities, with application, documents and field workflows.
SR ROLE
SR International · business/operations · Lolovely Software · development/operations
EXECUTION MAP
Opportunity Aggregation → Seller Profile → Application / Document Pack → Operator Workflow → Field Operations
EVIDENCE / WHAT CHANGED
Opportunity discovery, seller profile, application, documents and operating workflow implemented in one platform structure.
VENTURE / SALES ENABLEMENT
04View · 공사뷰
A sales-enablement tool that turns field photos into renovation previews, before/after comparisons, customer messages and shareable response tracking.
SR ROLE
SR venture/commercialization · Lolovely Software product development
EXECUTION MAP
Field Photo → Visual Preview → Before / After → Customer Message → Share Link → Response Tracking
EVIDENCE / WHAT CHANGED
A sales workflow that turns field photos into customer-facing visual materials and shareable links implemented as a live service.
VENTURE / 3D
Brain Mirror
A non-diagnostic visualization project that turns brain MRI (DICOM) into interactive web 3D models and printable mesh files.
SR ROLE
SR venture ideation · Lolovely Software product development
EXECUTION MAP
DICOM Upload → Segmentation → Mesh Processing → Web 3D Viewer → STL / OBJ → Physical Output
EVIDENCE / WHAT CHANGED
A product prototype connecting DICOM-based data to a web 3D viewer and STL/OBJ output workflow.
VENTURE / PRODUCT EXPERIMENT
SilverLink
A venture validating customer problems in the senior-services domain through a digital product, expanding only as the public service scope is proven.
SR ROLE
SR venture ideation · Lolovely Software product development
EXECUTION MAP
Problem Discovery → Service Design → Product Build → User Validation → Iteration
EVIDENCE / WHAT CHANGED
A senior-service problem translated into a digital product with a public environment suitable for user validation.
FOREIGN-RESIDENT PLATFORM
ROBEOT
A platform project structuring recurring information, consultation and community needs for foreign residents.
SR ROLE
SR commercialization/operating model · Lolovely Software product development
EXECUTION MAP
Resident Problem Map → Service / Community Model → Partner Structure → Product Architecture → Commercialization
EVIDENCE / WHAT CHANGED
Foreigner-resident problems structured into a service and partner model, extending into product architecture and related patented technology.
VISA AUTOMATION
VAAS · Visa Automation
A productization project automating repetitive data entry and document preparation in complex visa applications.
SR ROLE
SR commercialization model · Lolovely Software product development
EXECUTION MAP
Visa Type / Field Map → Structured Data → Document Automation → Validation → Productization
EVIDENCE / WHAT CHANGED
Multiple visa types and hundreds of fields structured into a document-automation product and related patented technology.
SR PROJECT INTAKE
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