DEFINE
Clarify the objective, requirements and decision structure first.
HOW WE WORK
Judge us by how we work before you judge us by our credentials.
An execution partner earns trust through consistent judgment, clear ownership and disciplined follow-through—not biographies alone.
JUDGMENT
Separate what should move from what should not
OWNERSHIP
Make the next action and owner explicit
CROSS-BORDER FLUENCY
Connect Korean and Chinese language, commercial and field context
COMMERCIAL THINKING
Prioritize customers, partners and deal paths over documents
EXECUTION DISCIPLINE
Turn decisions, assets and market response into the next move
WHY SR INTERNATIONAL INC.
Different industries. One standard for execution and transactions.
SR International Inc. is a Korea-based company executing Korea–China business development, market entry, projects and transactions. Each mandate moves forward on verified authority, evidence and commercial conditions.
VERIFY
Verify authority, counterparties, evidence, pricing and compliance conditions.
STRUCTURE
Structure commercial terms, NDA, disclosure and decision gates.
EXECUTE
Move outreach, negotiation, field work and follow-through into the next accountable step.
OPERATING DIVISIONSVEO90 · Korea Access · SR Energy · Semiconductor & Memory
CORE MARKETKorea ↔ China
CAPABILITIESBusiness Development · Market Access · Origination · RFQ · Transaction Coordination
OPERATING STANDARDMandate · Evidence · Confidentiality · Compliance
ENGAGEMENT MODEL
01REQUIREMENT & MANDATE
Confirm objectives, budget or target, decision makers, timeline and SR’s role.
02COMMERCIAL & PROTECTION
Agree scope, fees and payment terms, NDA and the required transaction protections.
03EXECUTION & EVIDENCE
Execute within the verified mandate and leave clear evidence, outcomes and next actions.
START FROM THE BLOCKER
Start from what is blocking the business now.
Do not begin with a service label. Choose the point where execution has stalled; SR International turns it into a defined mission and the next market action.
01 · Korea Market Entry→
We need to enter the Korean market
Validate market, customer and partner hypotheses and build the first commercial pipeline.
02 · Buyer / Partner Matching→
We need buyers, suppliers or partners
Structure requirements and move into outreach, RFQs and meetings.
03 · VEO90→
We need to validate a new business in 90 days
Build the offer, pricing, sales assets and operating model, then collect market evidence.
04 · Korea Access→
Our China team needs execution in Korea
Coordinate visits, meetings, institutions, transport, interpretation and field PMO in Korea.
- 01
Define the blocker and outcome on one page
- 02
Set the execution scope and decision gates
- 03
Manage market actions, meetings and evidence weekly
For the first discussion, bring the objective, current stage, deadline and blocker—not a finished proposal.
Start with the current blocker →EXECUTION CAPABILITY
One execution team across business development, transactions and operations.
SR International connects VEO90, Korea Access, SR Energy, and Semiconductor & Memory Sourcing through business development, partnerships, field operations, transaction PMO, and digital execution.
01
BUSINESS ARCHITECTURE
Business development · market entry · VEO90 · deal structure
02
CHINA BUSINESS
China-side business development · communication · negotiation support
03
KOREA PARTNERSHIPS
Korean companies · institutions · experts · partner coordination
04
KOREA ACCESS
Delegations · FIT · Group/MICE · field PMO
05
TRANSACTION PMO
RFQ · NDA · evidence · meetings · follow-through · deal coordination
06
DIGITAL EXECUTION
Web · data · AI · automation · operating systems
CORE TEAM
Clear owners for each execution path.
SR assembles internal operators and qualified external specialists around each mission. The people below lead the core execution areas presented publicly.
EXECUTIVE LEADERSHIP
01Shin, Hongbeom
CEO / Business Architect
Leads Korea–China business development, VEO90, venture design, strategic transactions and major mission direction, decisions and execution.
Korea ↔ China · Business Execution · Venture / Deal Architecture
CHINA BUSINESS
02Zhang, Yina
Director, China Business Development
Leads China-side business development, professional interpretation and translation, partner communication and negotiation support.
China BD · Interpretation · Partner Relations · Cross-border Communication
KOREA PARTNERSHIPS
03Choi, Dohyuk
Director, Korea Partnerships & Institutional Relations
Develops Korea-side corporate and institutional partnerships and supports collaboration projects across entertainment, content and other sectors.
Korea Partnerships · Entertainment · Content · Institutional Relations
KOREA ACCESS
04Quan, Bo
Director, Korea Access & Executive Programs
Leads executive, government and university delegations, Visit Korea, group/MICE and Korea-side field operations.
Korea Access · Executive Visits · FIT · Group / MICE · Field Execution
CLIENT OPERATIONS
05Kwon, Jina
Lead, Client Operations & Project PMO
Coordinates client operations, resources, project schedules, communications, follow-up and delivery quality.
Client Operations · Resource Management · PMO · Delivery
DIGITAL EXECUTION
06Li, Zhiyang
Lead, Strategic Programs & Digital Execution
Leads project-based digital execution across web, platform, automation and AI implementation.
Project Development · Digital Execution · Automation · AI
LEADERSHIP & MARKET ACCESS → KOREA ACCESS → PROJECT DELIVERY & OPERATIONS
Technology Execution Partner
Lolovely Software Inc.
When a mission requires web, platform, data or AI development, SR can work with a technology execution partner while the relevant SR division retains commercial and transaction ownership.
Lolovely SoftwareCEO / Business ArchitectHongbeom Shin · 신홍범 · 申紅範