01BUSINESS OUTCOME FIRST
Define the outcome before the deliverables.
We start by defining what must materially change within 90 days, then determine the workstreams required to get there.
HOW WE WORK
Judge us by how we work before you judge us by our credentials.
An execution partner earns trust through consistent judgment, clear ownership and disciplined follow-through—not biographies alone.
JUDGMENT
Separate what should move from what should not
OWNERSHIP
Make the next action and owner explicit
CROSS-BORDER FLUENCY
Connect Korean and Chinese language, commercial and field context
COMMERCIAL THINKING
Prioritize customers, partners and deal paths over documents
EXECUTION DISCIPLINE
Turn decisions, assets and market response into the next move
WHY SR INTERNATIONAL INC.
One business outcome. One accountable execution system.
SR International Inc. brings strategy, sales, digital assets, partnerships and cross-border operations into one coordinated mission. VEO90 and Korea Access are the two execution engines that move opportunities into market action and on-the-ground delivery.
02EXECUTION INTO MARKET
Move strategy into market action.
Validation and business design flow into sales assets, partner outreach, meetings, RFQs and negotiations.
03CROSS-BORDER OPERATING DEPTH
Treat cross-border differences as operating variables.
Differences in contracting, relationships, decision-making and field operations are built into the commercial process from the start.
04ONE ACCOUNTABLE LAYER
Coordinate multiple workstreams through one operating cadence.
Even when legal, tax, technical and local specialists are involved, the mission runs through one scope, timeline and decision structure.
SR INTERNATIONAL INC.
Built around execution.
A Korea-based business execution company operating VEO90 and Korea Access across growth, new ventures, strategic transactions and on-the-ground delivery in Korea.
Discuss an opportunityCOMPANY SNAPSHOT
CORE BUSINESSVEO90 · Korea Access
MARKETKorea ↔ China
DELIVERYBD · Project Management · Digital Execution
TEAM6 Core Members
2026–2029 DIRECTION
2026VALIDATE & STANDARDIZE
Turn live VEO90 and Korea Access projects into repeatable operating standards and evidence.
2027SCALE
Expand proven execution models into repeatable offerings and partner operating systems.
2028–29PLATFORMIZE
Connect AI, operating data and partner networks into a scalable cross-border execution platform.
START FROM THE BLOCKER
Start from what is blocking the business now.
Do not begin with a service label. Choose the point where execution has stalled; SR International turns it into a defined mission and the next market action.
01 · Korea Market Entry→
We need to enter the Korean market
Validate market, customer and partner hypotheses and build the first commercial pipeline.
02 · Buyer / Partner Matching→
We need buyers, suppliers or partners
Structure requirements and move into outreach, RFQs and meetings.
03 · VEO90→
We need to validate a new business in 90 days
Build the offer, pricing, sales assets and operating model, then collect market evidence.
04 · Korea Access→
Our China team needs execution in Korea
Coordinate visits, meetings, institutions, transport, interpretation and field PMO in Korea.
- 01
Define the blocker and outcome on one page
- 02
Set the execution scope and decision gates
- 03
Manage market actions, meetings and evidence weekly
For the first discussion, bring the objective, current stage, deadline and blocker—not a finished proposal.
Start with the current blocker →TEAM & EXECUTION CAPABILITY
A team built to open markets, connect relationships and carry execution through.
SR International Inc. brings market development, Korea-side partnerships, Korea Access, client operations and digital execution into one accountable team. Technology-intensive missions connect to Lolovely Software Inc.
EXECUTIVE LEADERSHIP
01Shin, Hongbeom
CEO / Business Architect
Leads Korea–China business development, VEO90, venture design, strategic deals and major mission direction, decisions and execution.
Korea ↔ China · Business Execution · Venture / Deal Architecture
CHINA BUSINESS
02Zhang, Yina
Director, China Business Development
Leads China-side business development, professional interpretation and translation, partner communication and cross-border negotiation support.
China BD · Interpretation · Partner Relations · Cross-border Communication
KOREA PARTNERSHIPS
03Choi, Dohyuk
Director, Korea Partnerships & Institutional Relations
Develops Korea-side corporate and institutional partnerships, with particular depth in entertainment, content and collaboration projects.
Korea Partnerships · Entertainment · Content · Institutional Relations
KOREA ACCESS
04Quan, Bo
Director, Korea Access & Executive Programs
Leads executive, government and university delegations, Visit Korea, group/MICE and Korea-side field operations.
Korea Access · Executive Visits · FIT · Group / MICE · Field Execution
CLIENT OPERATIONS
05Kwon, Jina
Lead, Client Operations & Project PMO
Owns client operations, resource coordination, project schedules, communications, follow-up and delivery quality.
Client Operations · Resource Management · PMO · Delivery
DIGITAL EXECUTION
06Li, Zhiyang
Lead, Strategic Programs & Digital Execution
Leads project-based digital execution across web, platform, automation and AI implementation.
Project Development · Digital Execution · Automation · AI
LEADERSHIP & MARKET ACCESS → KOREA ACCESS → PROJECT DELIVERY & OPERATIONS
TECHNOLOGY EXECUTION PARTNER
Lolovely Software Inc.
Missions requiring web, platform, AI or automation can connect to Lolovely Software Inc. so execution continues from commercial design into real products and operating systems.
Open Lolovely SoftwareSELECTED TECHNOLOGY ASSETS
Patent 10-2890199Multimodal-based automated visa application processing apparatus and method
Patent 10-2665783Social community service providing apparatus and method
Trademark 40-2363840Lolovely trademark registration