StayCare · Sejoong Law Firm

A service-architecture engagement that reorganized immigration and foreign-resident legal expertise into a clearer customer journey and public digital service experience.

SITUATION

Immigration and legal information was expert-led but difficult for users to navigate by problem, service choice and consultation timing.

MISSION

Reorganize complex expertise around customer problems, journeys and consultation conversion, then implement it as a public-facing service.

EXECUTION

01Audit service and customer-problem structure

02Design the customer journey and information architecture

03Define consultation-conversion flow and CTAs

04Implement the public web experience

05Organize the information architecture for ongoing operations

OUTPUTS

01Problem-led service architecture

02Customer journey and consultation-conversion UX

03Public StayCare service page

04Information/content structure designed for future expansion

MARKET ACTION

01Converted internal expertise into a public service customers can navigate directly

02Built a digital path from service explanation to consultation

03Deployed the experience on the client’s official domain

RESULT

01Converted complex legal and immigration information into problem-led customer journeys

02Produced a public result that can be independently inspected

PUBLIC EVIDENCE

StayCare ↗

EVIDENCE DISCLOSURE

The public StayCare page can be independently inspected. Legal advice is provided by the law firm; SR’s role covered service/business architecture and digital execution.

Reorganize complex expertise around customer problems, journeys and consultation conversion, then implement it as a public-facing service.

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